Somewhere along the line, Fox realized that Fox Sports 1 can’t (and maybe shouldn’t) compete with ESPN at its own game, and instead decided to court that silent-but-significant minority of sports fans: reactionary, regressive, and crypto- and not-so-crypto-racist. For a hundred years or more, this was the group sports media catered to nearly exclusively, but the rise of the internet and society’s progressive swing left them an underserved market. Fox Sports is here to give them what they crave, no matter how transparently goading, and it’d be a pretty good business strategy—if anyone were watching. They’re not.
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