Boston Magazine published a lengthy story today on Alex Guerrero, who is Tom Brady’s personal body coach, TB12 business partner, counselor, and—according to court records—a modern snake-oil salesman. The FTC investigated products promoted by Guerrero twice, the magazine reports, and in both cases the FTC found that the products were frauds—including a drink that he claimed prevented concussions. The entire story is worth a read for its insights into just how easy it is, with the right selling point and the right friends, to make a scam look like science.
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