If you woke up one day to discover that you were suddenly a millionaire named Ken Babby, what’s one of the first things you’d do? Would you use your wealth to humiliate a group of grown men by forcing them to wear uniforms featuring a cartoon shrimp humping the state of Florida? Why, yes—yes you would. And you would call those men Ken Babby’s Jumbo Shrimp.

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The Jacksonville Suns are a Double-A affiliate of the Miami Marlins, but as of today they will be known as the Jacksonville Jumbo Shrimp. Their logo is, naturally, a ‘roided-out shrimp going to town on Florida.

“This is a high-energy, impactful, bold move,” Ken Babby said of his decision to name his baseball team after the ocean’s most notorious cowards. “There’s certainly risk that goes along with it.”

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From Jacksonville.com:

Babby, who has repeatedly emphasized “affordable, family fun” in promoting both his Jacksonville and Akron Double-A franchise in Ohio, believes Jumbo Shrimp meets his criteria of wanting a creative name that has a direct tie-in to the local community.

You know what else has a tie-in to the local Florida community? Sun, sharks, palm trees, bath salts—literally anything would have been better than jumbo shrimp. Babby, however, has a history for humiliating the men he owns; he also developed minor-league team the Akron RubberDucks.

Babby however, believes that “it’s a gritty, tough, hard-working shrimp. The word that probably best describes it is tenacious.”

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Ken Babby is a goddamn monster. You can buy your horny muscle shrimp apparel here.