The New UFC-Reebok Deal Is Screwing Fighters Out Of So Much MoneyGreg Howard5/13/15 4:40pmFiled to: UFCreeboksocialism10124EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkLast December, Ultimate Fighting Championship announced that it had signed a six-year, $70 millon deal that would allow Reebok to be the exclusive outfitter of the UFC. Starting in July, all UFC fighters will wear Reebok uniforms and training apparel, and no other sponsors will be allowed to advertise with the fighters. We didn’t know how well Reebok would compensate the athletes in lieu of outside branding. Now we know. It doesn’t look good.