You may remember Selena Roberts from her days at The New York Times, where she became notorious for her crusading columns about the Duke lacrosse rape case. Or maybe you know her from her stint as a senior writer at Sports Illustrated, where she was part of the rotation that replaced Rick Reilly in the magazine's then-storied back page. In 2009, Roberts and a colleague broke the story that Alex Rodriguez had tested positive for steroids in 2003. Sports Illustrated's managing editor at the time, Terry McDonell, called it the "biggest news break" in his tenure at the magazine.
And then Roberts sort of disappeared. After the steroid scoop, she wrote a book about A-Rod that was subjected to a nasty and suspiciously well-orchestrated smear campaign. She finished up her SI contract and left at the end of 2011 because, she said at the time, "At some point, you get tired of your own voice." There were some vague plans about starting a sports app.