DraftKings has designated its @DraftKingsNews account on X as an official channel for disclosing material company information to investors and the public. The move expands the company’s list of approved communication platforms. This comes nearly two years after it reached a settlement with the U.S. Securities and Exchange Commission over a Regulation FD disclosure violation.
In announcing the change, DraftKings said @DraftKingsNews may now be used to share material information about the company, placing the account alongside its traditional investor communications channels.
“The Company intends to use, and may from time-to-time use, the social media channel listed below to disclose information about the Company, its business and other matters in order to achieve broad, non-exclusionary distribution of information to the public,” the announcement reads.
This makes clear that investors should now monitor @DraftKingsNews alongside more traditional sources, as posts from the account could contain information that the company considers material. Formalizing the account as an approved disclosure channel also provides greater clarity on where investors can expect important corporate updates to be published.
DraftKings’ decision to recognize @DraftKingsNews as an official disclosure channel follows a previous regulatory issue involving how it shared market-moving information. In September 2024, the company agreed to pay a $200,000 civil penalty after the U.S. Securities and Exchange Commission (SEC) concluded it had violated Regulation FD. This requires publicly traded companies to disclose material information to all investors simultaneously.
The enforcement action stemmed from a July 2023 social media post published on CEO Jason Robins’ personal X and LinkedIn accounts ahead of the company’s second-quarter earnings release. The post discussed stronger-than-expected revenue growth in existing states, information that had not yet been broadly disclosed to the investing public.
According to the SEC, investors did not receive the same information through official channels until the earnings announcement one week later, resulting in a violation of the agency’s fair disclosure rules.
The @DraftKingsNews account also serves a broader purpose by sharing betting-related content with followers. In addition to company announcements and investor updates, the account regularly posts wagering insights, promotional content, and engagement-driven statistics.
Recent examples include updates on the most-bet goalscorer markets for the FIFA World Cup, along with other betting trends highlighting where customers are placing their wagers. The combination of investor communications and sportsbook-related content reflects DraftKings’ effort to use a single verified account to reach both shareholders and sports bettors alike.
The move also highlights DraftKings’ broader effort to keep modernizing how it communicates with different audiences. By adding @DraftKingsNews as an official disclosure channel, the company is using a platform where investors, media members, bettors, and sports fans already follow real-time updates.
That approach fits with DraftKings’ wider focus on digital engagement. The company has consistently leaned into social media, data-driven betting content, and timely market insights to keep users connected beyond the sportsbook itself. Using one account for both official company updates and betting-related content shows how DraftKings is continuing to experiment with direct communication in a fast-moving industry.
