New York Gov. Kathy Hochul is proposing new technology-based measures aimed at preventing underage participation in online sports betting. The initiative would direct state regulators to explore enhanced age-verification tools. It would also place new limits on how betting companies use artificial intelligence to market their products, as part of a broader effort to address gambling-related risks in the state.
Gov. Hochul plans to direct the New York State Gaming Commission to explore the use of biometric age-verification tools. This includes facial recognition and thumbprint scanning.
The goal is to prevent minors from opening sports betting accounts or accessing accounts registered to others.
The proposal also calls for restrictions on how sports betting companies use artificial intelligence, particularly limiting highly personalized promotional tactics that could encourage excessive or risky gambling behavior.
State regulators have reported an increase in cases involving minors accessing online sports betting accounts, often by using accounts registered to friends or family members.
Underage users are more susceptible to developing problem gambling behaviors, raising concerns about long-term financial and mental health impacts.
Under existing and proposed rules, account holders who knowingly allow underage individuals to place bets could face penalties, including bans from betting platforms.
Gov. Hochul’s proposal also includes expanded treatment and prevention services for gambling addiction. This includes requiring insurance coverage for gambling-related treatment and launching a 10-year statewide study to track gambling-related health trends.
These proposals are expected to be formally announced as part of her State of the State address to the New York State Legislature.
The Sports Betting Alliance has stated it is open to working with regulators on stronger age and identity verification measures, including the use of advanced technology to prevent underage access.
Industry representatives have also emphasized the importance of cracking down on offshore and illegal betting operators, which are not subject to U.S. regulations and often lack safeguards for minors or responsible gambling protections.
Stronger enforcement against unregulated platforms is critical to ensuring consumer protection and preventing underage and problem gambling.
Legal online sports betting launched in New York in 2022. The state has since become the largest sports betting market in the United States by total wagering volume, with approximately $26.3 billion in bets placed in 2025.
Because of its size and influence, New York is positioned to set a strong regulatory example for other states, particularly in areas such as consumer protection, responsible gambling standards, and underage prevention.
Policy changes adopted in New York are often closely watched by regulators and lawmakers nationwide, increasing the potential impact of the state’s approach.
