New York lawmakers are considering a set of proposed bills that would introduce new consumer protections and marketing restrictions within the state’s legal sports betting market. The measures focus on bettor rights, responsible gaming practices, and limits on how sportsbooks can promote wagering to customers.
At the center of the proposed legislation is the Fair Play Act, which seeks to address one of the most controversial practices in legal sports betting: restricting users who consistently win. For example, max wagers are often reduced to as low as $1 per bet.
Assemblymember Alex Bores said the bill was prompted by feedback from bettors who reported being limited despite no evidence of violating house rules. The limits often come without warning and without explanation.
According to Bores, sportsbooks often promote betting as an opportunity where skill and knowledge can lead to success, but those expectations break down when profitable players are restricted.
The Fair Play Act would prevent sportsbooks from reducing wager limits solely because a player is successful. Restrictions would only be allowed in cases involving suspicious betting activity or clear signs of harmful gambling behavior.
If passed, the bill would align sportsbook practices with the promises made to consumers, offering a fair experience for players who wager responsibly and within the rules.
The Fair Play Act comes after recent news that Massachusetts is aiming to strengthen player protections against limits imposed by operators. The Massachusetts Gaming Commission will have a vote on the measure this coming Thursday.
These actions reflect the increasing momentum towards addressing player limits during hot streaks, aiming to improve to provide a more fair environment.
Another measure introduced by Assemblymember Alex Bores is the Choice in Responsible Gaming Act, which would change how betting limits are applied on sportsbook apps.
Instead of requiring players to voluntarily activate deposit or wagering caps, the proposal would make those limits active by default, allowing users to opt out if they choose. The bill is designed to increase the use of responsible gaming tools that already exist but are rarely utilized under the current opt-in model.
Default settings can significantly influence user behavior, with opt-out limits leading to higher participation in budgeting tools. When limits are imposed on users, they’re more likely to engage.
Under the bill, bettors would still maintain full control over their accounts and could modify or remove limits at any time, but only after taking an intentional action.
The third proposal focuses on restricting how sportsbooks communicate with customers through digital notifications. Known as the Regulating Addictive Notifications Act, the bill would prohibit operators from sending push alerts or text messages that encourage users to place bets or deposit additional funds.
The goal is to limit marketing practices that rely on behavioral data and timing strategies designed to prompt impulsive wagering.
Under the proposal, sportsbooks would still be permitted to send informational messages, such as updates on settled bets, account activity, or general platform notices. However, personalized prompts aimed at driving immediate betting action would be banned.
