The Social and Promotional Gaming Association (SPGA) has merged with the Social Gaming Leadership Alliance (SGLA). This consolidates two industry advocacy groups into a single organization. The goal is to coordinate policy and regulatory responses on behalf of sweepstakes and social gaming operators.
The SGLA launched in 2025, representing leading sweepstakes operators, including VGW (Chumba Casino and Luckyland Slots), Publishers Clearing House (ARB Interactive), PLAYSTUDIOS, and Yellow Social Interactive. This partnership is guided by industry executives and political figures, with former U.S. Congressman Jeff Duncan among its leadership.
The SPGA was established in 2024 to provide a platform for a broad range of operators and service providers. Its members included Blazesoft, Fliff, Gold Coin Group, High 5 Entertainment, Kickr Games, Octacom, and Woopla Gaming. SPGA also developed committees dedicated to issues such as player safeguards and regulatory compliance, giving its members a forum to address consumer protection and policy challenges.
The two groups merged to speak with one clearer, stronger voice for the sweepstakes and social gaming industry. By joining forces, they plan to deliver more consistent messages to lawmakers and regulators, as well as be more effective when lobbying. Combining their legal, compliance, and public-affairs teams will also let them respond faster and with more resources to new rules or enforcement actions.
The merger comes as a practical response to growing legal pressure, especially bills like California’s AB 831 that target sweepstakes and dual-currency games. AB 831, which would ban sweepstakes casinos in the Golden State, is close to being passed, which likely influenced this merger.
With one organization representing members, they hope to coordinate opposition where needed, influence how laws are written, and give companies simpler, clearer guidance about staying within the rules.
The SGLA has advocated on behalf of sweepstakes casinos amid increased legal scrutiny nationwide, urging the rejection of California AB 831 and running surveys to amplify public sentiment against the bill.
With New York attempting to ban sweepstakes casinos as well, the SGLA spoke out publicly against this policy earlier this year.
As for the SPGA, they led a coalition against AB 831 as well, joining with the SGLA, along with other groups like the American Civil Liberties Union and four others.
When sweepstakes casinos were banned in Connecticut, the SPGA spoke up for these operators as well.
