Sportradar and Kalshi announced a data infrastructure deal Monday aimed at increasing customer engagement on the prediction platform while providing a market integrity interface for users to report suspicious activity. In the “first-of-its-kind” partnership, Sportradar will enable modules that Kalshi customers can use to access schedules, scores, and the latest updates for events licensed by the NHL, UFC, MLB, MLS, and other leagues.
“The breadth and depth of this partnership is what makes it a big deal,” stated Kalshi CEO Tarek Mansour in the official press release. “We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.”
Carsten Koerl, CEO of Sportradar, said, “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace.”
The deal is expected to enhance Kalshi’s offering to customers in the following ways:
Settlements for Kalshi’s sports-related event contracts should appear much sooner once a contest has concluded thanks to the use of Sportradar’s official data partnerships with numerous leagues. The live odds enhancement will also make “in-play” trades more viable.
Sportradar will now publish its real time content (such as live scores, schedules, and progress charts) within the Kalshi app. Traders can interact with the data the same way they would when accessing online sportsbooks that operate in the US, increasing user engagement.
Sportradar will grant Kalshi access to its market services, which are customized to attract “high value” sports fans.
Sportradar will incorporate its UFDS AI integrity framework that detects suspicious behavior along with its Sportradar Integrity Exchange (SIE) network, The SIE allows market makers and other Kalshi collaborators to share information on market integrity threats in real time.
The world’s largest prediction market has kept busy in recent weeks as it shores up its compliance and data integrity portfolio via partnerships with established entities in the space. In May, the exchange partnered with the National Council on Problem Gambling (NCPG) to offer traders a toll-free hotline and live chat services.
As the first regulated prediction market platform in US history, Kalshi has also enabled stricter account security controls for customers, including Face ID by default (for app users who already have this feature activated) along with two-factor authentication (2FA) that traders can use to thwart unwanted access by others who are living in the same household.
Kalshi’s “first to market” position within the United States has contributed to its $22B valuation, which it used to secure $1B in Series F funding last month. Currently, the app’s complete product offering is available in over 40 states, but is restricted in a handful of jurisdictions such as Nevada and New Jersey.
Loading …
