Novig has moved one step closer to launching its full sports prediction market product line in the United States. On Monday, the company’s subsidiary, Ludlow Exchange, released several infrastructure filings as part of the self-certification process that exists under the CFTC regulatory structure.
Ludlow Exchange’s status as a designated contract market (DCM) operator under the Commodity Futures Trading Commission will enable it to offer event contracts related to sports outcomes to customers who are at least 21 years of age and located in the United States. Its parent company, Novig, is expected to fully launch its branded platform throughout the country at some point in Q3-2026.
Novig’s subsidiary lays out the infrastructure and mechanics of how numerous programs will function once the exchange goes live later this year.
This filing pertains to how Novig will ensure liquidity across a broad spectrum of sports-related event contracts. Once individuals, groups, or corporations are approved as market makers on the platform, they can provide liquidity for all sides of an eligible market that’s hosted by Novig.
This filing deals with the creation of affiliates and other members who are incentivized to bring new account holders to the Novig-branded sports prediction exchange. Market makers, influencers, and digital publications will all be able to onboard new customers to Novig once they have signed an agreement and been approved by the exchange.
Novig will be able to offer account-specific incentives to new and returning customers alike. The specific details about this program (tier levels, eligibility, welcome bonuses, etc.) are not published within the filing. However, we do know that Novig account holders will need to “opt in” to the points program that the exchange plans to offer.
Novig is expected to officially launch its US-regulated platform during the third quarter of 2026. Following its CFTC approval last month, the platform is planning to transition from its previous sweepstakes model into a federally regulated exchange by the end of the summer.
At present, Novig’s sweepstakes model is available in 40 states but is facing increasing pushback from state gaming authorities. Its relaunch as a CFTC-regulated exchange means that it will soon be offered in all 50 states. The minimum age requirement to open a Novig sports prediction market account is and will be 21. There will also be a Know Your Customer (KYC) certification process that traders will need to pass once they reach a certain trading volume threshold.
Novig will remain a sports-only exchange once it has fully rolled out its new federally regulated event contracts. The exchange will not offer markets on political outcomes, entertainment awards, or domestic/global affairs. Its sports-based event contracts are expected to be as varied as sports markets that are currently available on the competing, CFTC-regulated Kalshi exchange.
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