In the world of coaching sponsorships, summer basketball camps and AAU leagues, if Nike doesn't acknowledge you, in the world of college basketball, you simply do not exist.

Until George Mason, anyway. Which is why the Patriots probably aren't too offended that Nike's Niketown Web site is selling merchandise for every Final Four team ... except theirs. Don't worry, guys; the actual George Mason wouldn't have liked sweatshops either.

Niketown [Nike]

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