Longtime readers know full well of our fascination and affection for Keggy, the mascot with a heart of gold(schlager). Well, because it's a Friday afternoon, it's freezing in New York City and everyone just wants to go home/out and eradicate any lingering brain cells after the work week, we present this prank video featuring Keggy and a bunch of enterprising Dartmouth students. If this doesn't get them to enroll, nothing will.

The Dartmouth Redemption [IvyGateBlog]
Can One Costumed Beer Mascot Make A Difference? Yes He Can! [Deadspin]