Give Rick Neuheisel credit, he's not dodging the competition. He's already announced he's making a run at snatching Snoop Dogg away from USC and now he's pointing in their direction in newsprint!. Who said papers were dead? Not to be outdone with ancient relics of communication trash talk, USC immediately drafted a morse code response, "Whatever (stop) dude (stop)."

Immediately after this advertisement was published, UCLA also announced that despite the monopoly being over, they still had plenty of seats available for UT-UCLA on Labor Day night. Which is convenient since I'll be there and don't have tickets yet.

UCLA Football, It's On [Gutty Little Bruins]

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