When I initially took over this site there was a lot of discussion amongst former and current editors about doing a weekly feature devoted entirely to Rick Reilly's ESPN column. It would be too easy to just pick apart its contents FJM-style (R.I.P), but given his hubris, his enormous contract, and the thinly veiled penis-showing contest he had with "blogger" Bill Simmons, he seemed entirely deserving of some sort of weekly takedown. One reader actually submitted a pretty clever idea early in the summer, which was just to keep a running list of Reilly's out-of-date references in each of his columns. His initial list went as follows: Johnny Unitas, The Taco Bell Chihuahua (!), Mike Tyson, Scottie Pippen, Jack Clark. Leitch's idea to add up the words at the end of the year to see how much his per-word rate was pretty good as well. But then there's this Slate story by Josh Levin about Reilly's overuse of tooth-oriented jokes that is just so insanely inspired, it makes all other past and future ideas seem incredibly bland.
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