It's bad enough that stupid Yuppie Gollum was nothing but a promotional stunt, but this is so much worse: A reader reports that Yuppie Gollum wasn't even at the All-Star Game. I'll let that sink in.
As we now know, the man is actor Michael Cerveris, a Broadway veteran who plays a character called the Observer in a teevee program I refuse to name because it's all so goddamn stupid. According to this Variety story, Fox's staffers have cheekily taken to calling the campaign "Where's Baldo?" He's shown up at football games, NASCAR races, American Idol — just about anywhere he can get within range of a Fox camera, thus enabling the network to furiously jerk itself off. This morning, we had thought that included yesterday's All-Star Game, but then, in response, came the following e-mail from reader Aaron that has made us question everything we've ever believed: