Chris Paul, Carmelo Anthony and Dwyane Wade are all on board for this year's week-long Jordan Brand Flight Tour in China, during which the players will "introduce China specific editions of [Nike's] signature products that takes inspiration from the Chinese culture as well as the athlete's style of play." In other words, they will shoot a few baskets in shiny sneakers, pose with panda bears, and make somewhat earnest attempts at a Chinese opera mask dance. This is what global branding is all about.
Pictorial · Susan Braudy
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Jezebel · Jezebel Staff
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