Okay Easton PR Guy, You Win

Perhaps you've seen "Ultimate Batting Practice" around this week; it's a full fledged viral video now. You'll recognize it by the egregious sodomy of physics, and the prominently-displayed dual Easton logos. It's a "dude" making magic with four pitchback rebounders, and that's all the info that comes with it.

The viral video is a mysterious thing. How does YouTube user "eastondreamcrazy" get started? How does it reach the tipping point? Nobody knows how it happens. Except, oh wait, here's how it happened.

•Video is uploaded Monday. Monday afternoon, "Matthew Felix" emails us, under the subject line dude SMASHES pitchback like video game

Yo Man, I scoop Deadspin all the time. I loved that article about Michelle Beadle- so great. A friend sent me this sick vid this morning and I thought of your blog. I can't believe this is real! That kid has some serious skills.

[link]

Matt

•Two hours later, "Ken Andrews" emails Animal NY, under the subject line dude SMASHES pitchbacks like video game

Hey

I scoop Animal all the time and absolutely love it. A friend sent me this sick vid this morning and I thought of your blog. I can't believe this is real! That kid has some serious skills.

[link]

Kenny

•Tuesday afternoon, "Andy Daniels" emails Gawker, under the subject line Dude kills it using four pitchbacks at once - Ultimate Batting Practice

I scope your site everyday. This has been popping up on a lot of the smaller blogs I check out regularly and I thought of Gawker.

[link]

Andy

•Three hours later, "Andy Daniels" emails us, under the subject line Dude kills it using four pitchbacks at once - Ultimate Batting Practice

I scope Deadspin everyday. This has been debated on a lot of the smaller blogs I check out regularly and I thought of you guys. Whatcha think? Real or Fake?

[link]

Andy

•Wednesday afternoon, we get this:

Well done Easton PR, and ostensibly non-Easton folks who scoop/scope our site. Here is a video of an Easton aluminum bat breaking during the College World Series.