They're Already Running "Congratulations Super Bowl Champion Patriots" Ads In New England

Here's an ad for Dick's Sporting Goods informing viewers the availability of New England Patriots Super Bowl Champions gear. It ran one and a half times during today's local Comcast SportsNet broadcast of the Grizzlies-Celtics game (the second time through, it was cut off as somebody finally noticed it shouldn't have been running).

h/t to JPicc & Ed

Update: We already covered the Giants doing this earlier this morning.