The very married CNBC sports business expert Darren Rovell (very married as in his wife is very pregnant) continued his ill-advised campaign of Kate Upton obsession (see: his Twitter avatar and this article) today when after a group conversation about Upton's appearance on the cover of this year's Sports Illustrated swimsuit issue concluded with Rovell on bended knee, offering the model a chocolate rose and begging her to be his Valentine.

She turned him down, of course, and Rovell—apparently realizing the folly of the situation, or perhaps the thing was all scripted—attempted to make immediate amends to his wife. [CNBC]