This Incredible Paralympics Commercial Was Shot In One Take With No Special Effects

Erik MalinowskiErik Malinowski|published: Thu 3rd May, 21:30 2012

Yes, it's a commercial. Yes, it concerns the Paralympics. Yes, it's from Canada. Let no preconceived notions you might have about any of these areas preclude you from watching and being generally astounded by this one-minute ad featuring short-distance runner Alister McQueen. They've also posted a video showing all the planning, storyboarding, wireframing, and set-building that went into this production.


[ It's Nice That]

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