Fireball is a so-called "cinnamon whisky." You can tell it comes from Canada because the word whisky is missing an "e" and they don't adulterate their whisky in Scotland.
It's also the drink of choice for at least one Washington State fan, and given the news that broke before the Cougars' matchup Saturday against UCLA we can't really blame Wazzu supporters for being driven to the bottle. The Pirate Era was heralded as launching a new era of booty in Pullman, but the focus now is on mutiny. Here's the gent who says he's our heroic chugger, who the next day provided the followup:
This is a Deadspin Video, in which strange sports moments are slowed down to ridiculous speeds and matched with indie music. This video features "This Is All (I Have Left)" by +/-. See previous episodes here.