This is from Norway. The groom is terribly afraid of heights, and bungee jumping and parachuting are two activities he specifically wants to avoid during his bachelor party. But he's got great friends, so of course they're taking him bungee jumping. Or so he's led to believe.
The YouTube description says the groom wore a blindfold for two hours before finally summoning the courage to take the plunge. The video is three minutes long, and there's not much action for most of it, but that build-up is only part of the ruse, so be sure to watch the whole thing.
h/t to Robert B. Wheel, Esquire