If it somehow slipped your mind that Monday was the annual Gloucestershire Cheese Roll, don't worry; we're on the story. In the interests of full disclosure, though, we have to tell you that the video above is from last year's event. For this year's results, go here. So much to love in the video, however ... including the newscaster who introduces it. You don't get a physique like that without being very familiar with the wonders of cheese. We think we saw Floyd Landis somewhere near the leaders, by the way. Let the blood testing begin.

And why no one ever hurtles down the hill in a mouse costume is beyond us. That would be funny.

Fearless Competitors Risk Life And Limb To Chase Giant Cheese [The Daily Mail]
Behold The Power Of Cheese [Deadspin]

For others there was a degree of nostalgia. David Lee is formerly of Gloucester, the home of cheese-rolling.

Of course in England, the injuries are not limited to the participants. From Doctor of Danger:

One year a spectator caught the round of cheese in his head and sent him tumbling down the hill where he received treatment from the paramedics.

The terrorists have always hated England for their cheese sports.

But if the guy had died, we would have liked to have seen the headline the next day. "Local Man Unable to Avoid Flying Cheese." Or "Gloucester Resident Felled By Gorgonzola."

Cheese Rolling Champs Prove Popular [Stuff.co.nz]
Cheese Rolling [Doctor of Danger]

Kettle Foods marketing director Peter Wilson said: "To our knowledge, this is the UK's first ever real beer-flavoured chip. As such, it will appeal to all lovers of good English ale.

We will now fulfill the promise we made in college, that if something like this ever came along we'd start attending church regularly. See you there.

Beer And Crisps United At Last [The Publican]