Trademarking Sports: Who Owns What You Watch

With the uproar over the rights to Who Dat, it's instructive to take a look at a brief history of sports trademarks (with the help of the US Patent Office) and learn that the right person rarely ever gets rich. More »

Sports Fella Summons His Inner Black Guy For LeBron James Column, With Humorous Results

Bill Simmons watched LeBron James play basketball in person and he's very excited about it. We're talking 3,144 words of excitement and awe and Witnessing. Then he some how managed to go overboard beyond his usual overboarding. More »

They're Just Mining Your Childhood For Ideas Now

LeBron and Dwight Howard have teamed up to film an update of the landmark McDonald's HORSE commercial. Spoiler: the game ends when Howard is unable to hit a free throw five times in a row. More »

"I Like To Fight In The Nude" - Behind Kobe Bryant Deathmatch Fiction

What if Kobe and LeBron fought to the death? We go inside the mind of the man who's played out that scenario in gory, hilarious detail. More »

And Here Are The New Fake Nike LeBron Shoes

Yes, they're orange and blue. Yes, they have a version of the I ♥ NY logo on the soles. UPDATE: Flim-flammery!

Video From LeBron James's 25th Birthday Party

HEAR the young superstar swear at the DJ to turn the music back on! WATCH as he displays dancing prowess that would make Joakim Noah's head explode! OBSERVE his Kirby Puckett-shaped bodyguard shadow his every groove-busting move! More »

In Which We Honor Christmas By Watching Basketball

And he whistled, and shouted, and called them by name: "Now, Heatsicles! Now, Knickerbockers! Now, Celtics and Magic! On, Kobe! On, LeBron! On, games on later that seem oh-so-tragic!" So please, talk amongst yourselves as Mariah Carey loops all afternoon.

That One Line In "Empire State Of Mind" About Dwyane Wade And LeBron James, Explained

"If Jeezy's paying LeBron," Jay-Z raps, "I'm paying Dwyane Wade." As David Cho points out, the reference is to the price of a kilogram of cocaine, not, as is commonly thought, to a drawing by John Lennon's kid. [The Awl]

As It Turns Out, NBA Players Haven't Completely Tuned Out David Stern

The Celtics' ever-humble Rajon Rondo challenged the Titans' Chris Johnson — who's so fast, he reminded Gus Johnson of a felon — to a footrace. Why do NBA players think they can hack it in the NFL? Blame the commish. More »

Joakim Noah To LeBron James: "You're A Jerk"

Last night's Cavs-Bulls game was marked by an argument between LeBron James and Joakim Noah, occasioned by King James dancing on the sidelines during Cleveland's 101-87 win. The b-word was apparently thrown, ooh! More »

Area Man Nods Approvingly at Wikipedia Entry On Suffrage

You can't fault David Stern's Machiavellian labor-negotiating skills. Even though we're two years away from him pulling a Gary Bettman, he's already tossing throwaway bombs, like this one launched into the lap of SI's Ian Thomsen: Chicks in the NBA! More »

Cleveland's Economy Is Based On LeBron James

Cleveland has rejected a proposed 10-story mural of LeBron, because the Nike logo would constitute advertising. Instead, they'll keep the current 10-story mural of LeBron with a Nike logo. [Plain Dealer]

LeBron James Pays Fitting Tribute To Jordan, Gives Fans New Overpriced Jersey To Buy

LeBron plans to surrender his No. 23 in MJ's honor. The real tribute here is less in the number change than in the shrewd business sense to introduce some No. 6 LeBron merch a month before Christmas. More »

LeBron James Is Sick In The Original Sense Of The Word

LeBron and two teammates have tested positive for Influenza A, and the Cavs are treating them like H1N1 cases. Worse, King James just gave more fuel to the anti-vaccine crazies: He thinks he got sick from his flu shot. [ESPN]

Chris Bosh Now Owns The Internet

Because no one reads the newspaper, and SportsCenter's anchors are too perky for this early in the morning, Deadspin combs the best of the broadsheets and the blogosphere to bring you everything you need to know to start your day. More »

Nicaragua's About To Get Some New Tigers Gear

Because no one reads the newspaper, and SportsCenter's anchors are too perky for this early in the morning, Deadspin combs the best of the broadsheets and the blogosphere to bring you everything you need to know to start your day. More »