The Atlanta Hawks are good as hell, and they are currently riding a 17-game winning streak atop the Eastern Conference. In the early stages of the streak, whoever runs the team's official Twitter account thought it would be fun to add an extra "W" to the account's display name with each successive win. The streak has now eclipsed Twitter's character limit, though, and the team has had to take drastic measures.
If there's one reason to root for the Hawks to continue this win streak, it's to see how the poor schmuck who got himself into this mess continues to handle the situation. Time to earn your paycheck, social media manager!