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Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

Disney Inundates General Hospital Episode With References To New Year's Eve College Football Playoff Games

ESPN says it isn’t worried about viewership for tomorrow’s college football playoff games on New Year’s Eve, but the degree to which TV viewers have been choked to death by promos for the two games—which were played on New Year’s Day last year—has left many never wanting to hear “Auld Lang Syne” ever again.

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The promotional force has even reached afternoon soaps, as ESPN parent ABC tries to get last-minute word out to potential viewers. Wednesday’s General Hospital—a Disney property—made reference to the New Year’s Eve playoff games no fewer than seven times, each of them an awkward shoehorn of dialogue talking about how much more fun watching football is than going to a party (see the above video) or, in this case, the playoff logo prominently featured in the background:

Illustration for article titled Disney Inundates iGeneral Hospital/i Episode With References To New Years Eve College Football Playoff Games
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...or wearing ESPN CFB playoff slogan “Who’s In?” t-shirts:

Illustration for article titled Disney Inundates iGeneral Hospital/i Episode With References To New Years Eve College Football Playoff Games

This is going to be a ratings disaster.

h/t to @Lirodon

To contact the author of this post, write to tim@deadspin.com (PGP key) or find him on Twitter @bubbaprog.

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