BetMGM has started 2025 off with a bang by acquiring the intellectual property rights for two iconic TV shows. You can expect to see slot game releases for The Price is Right and Family Feud at some point later this year.
BetMGM’s deal with Fremantle allows the brand to develop slots, table games, and other content for both online and retail casinos. By combining these popular TV game shows with cutting-edge technology, BetMGM is positioned to deliver an exciting list of new games before the end of 2025.
The BetMGM sportsbook and casino brand acquired the rights to develop Family Feud and The Price Is Right as casino games through a multi-year agreement with Fremantle, the production company behind these iconic TV shows.
Unlike a standard licensing deal, this agreement grants BetMGM the intellectual property (IP) rights to create exclusive online casino content, including slots, table games, and innovative non-traditional casino games inspired by these shows.
Since the big announcement was put out by MGM on Sunday 19 January, there has been a lot of positive feedback. The CEO at BetMGM also weighed in on his thoughts about the recent acquisition, stating: “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways”.
BetMGM plans to release The Price Is Right and Family Feud games in the latter half of 2025, so expect a waiting time of at least 6 months. These games will initially be available as online casino offerings, but the deal also hints at potential expansion into retail casinos, thus broadening accessibility to players who enjoy land-based gaming experiences. In addition, BetMGM will sponsor selected episodes of both shows, so if you’re a regular viewer, this will be one way to find out about the games when they’re released.
This partnership is yet another shrewd move by BetMGM, proving once more why they are one of the biggest and best online casino brands. They don’t sit back and wait, instead, they are always looking to innovate and offer new experiences to their players. The addition of these new games will help bolster their already impressive collection of 3,500+ unique titles which players can currently choose from.
BetMGM has only just announced its latest acquisition. But the fact that the brand has purchased the intellectual property rights for The Price is Right and Family Feud, rather than negotiating a standard licensing deal, bodes well for these game shows. It will be a little while longer before these games become available to play, but in the meantime, we will keep you updated about any further developments.
