BetMGM and the Pittsburgh Steelers have announced a multi-year extension of their partnership, ensuring the sports betting and gaming company remains the team’s official partner through the 2029 NFL season.
The renewed agreement strengthens BetMGM’s presence in the Pittsburgh market and expands its fan engagement initiatives, including exclusive promotions, branded digital content, and in-stadium experiences for Steelers supporters.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation,” said Casey Hurbis, BetMGM Chief Marketing Officer. “From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Among this season’s highlights is the Decade of Black & Gold Sweepstakes VI, which gives fans a chance to win a decade of Steelers season tickets. Participants can opt in weekly through January 4, 2026, via the promotions section of the BetMGM app. Each opt-in earns one free entry, with an additional entry available for players who place at least $25 in cumulative wagers on pro football each week.
BetMGM also introduced Steel City Slingo, an exclusive Steelers-themed casino game now available at BetMGM Casino. In addition, an in-stadium promotion rewards eligible players with a casino bonus for Steelers-branded games if the team scores three or more touchdowns during a scheduled game.
“We are very excited to build upon the success of our partnership with BetMGM,” said Ryan Huzjak, Senior Vice President of Business Operations for the Pittsburgh Steelers. “Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
The extended partnership between BetMGM and the Pittsburgh Steelers is a strategic move aimed at strengthening BetMGM’s foothold in Pennsylvania’s sports betting market.
By aligning with the Steelers, one of the state’s most recognizable and beloved franchises, BetMGM is attempting to strengthen its connection with Pennsylvania sports fans.
The partnership’s promotions, like the Decade of Black & Gold sweepstakes and exclusive Steelers-branded casino games, give BetMGM a local identity that resonates with fans beyond traditional betting offers.
Visibility across Steelers broadcasts, social channels, and in-stadium signage further reinforces the brand’s presence throughout western Pennsylvania.
The deal’s scope covers multiple fan touchpoints: in-stadium activations, co-branded content, radio integrations, and VIP experiences. This cross-channel approach helps BetMGM reach casual fans who may not yet use betting apps, converting local awareness into new user acquisition and long-term loyalty.
BetMGM faces stiff competition in Pennsylvania, where FanDuel and DraftKings control the majority of market share. By emphasizing team-based engagement and exclusive local promotions, BetMGM positions itself to chip away at that dominance. The partnership allows the company to stand out through authenticity and fan-focused experiences, rather than relying solely on expensive bonuses or promotions.
