Crown Coins is a popular sweepstakes casino that has made changes in its offerings in light of the recent nationwide crackdown on these types of platforms. Users can now engage in online card trading. It’s a strategy that Crown Coins seems to be employing to stay operational in a U.S. market where several states have issued cease-and-desist letters or issued outright bans on sweepstakes casinos.
The trading card element featured at Crown Coins is in its early stages, where 500 users will be selected to participate in this beta test. The process is as follows:
The appeal for users here is they can either keep the card for themselves or sell it to Crown Coins at market value.
Crown Coins aims to create a safe and secure environment for players to trade cards at fair market value, with diverse selections and no “dead pulls,” which means that there will always be value when opening a pack. The cards can include both sports and Pokemon, two of the most popular ways to engage in this activity.
The trading card component of Crown Coins will be tied to their Gold Coins and Sweeps Coins, the dual currency system that was used to play sweepstake casino games. The 500 beta users will receive 5 Sweeps Coins to use for opening packs.
Over the last year, sweepstakes casinos have faced legal scrutiny within the U.S. market. We saw several states ban these platforms, including California. Others issued cease-and-desist letters, such as Illinois. In response, several operators exited markets like these altogether.
In response, the Sports Gaming Leadership Alliance rebranded sweepstakes casinos as “social plus platforms.” The goal was to shift public perception, highlighting that these are platforms designed for entertainment, totally free to play, with proper safeguards in place in terms of data security and responsible gaming.
But the latest development is unprecedented in terms of a response to legal pressures faced by sweepstakes casinos. Crown Coins is the first operator to offer something brand new, like trading cards.
While this is still in the beta stages, if Crown Coins’ trading cards prove to be successful, it can influence other operators to do the same.
We’ve seen prominent sweepstakes casinos face major scrutiny across the country, including VGW, which operates Chumba Casino, Global Poker, and LuckyLand Slots. They could be watching how the Crown Coins venture goes to see if they’ll do something similar.
With trading cards as a new option, Crown Coins is positioning itself as an industry leader, providing a path to continue operating in the U.S. market for other sweepstakes casinos.
