DraftKings has partnered with behavioral health technology company Evive to enhance its responsible gaming efforts and provide players with more personalized support resources. The integration adds Evive’s evidence-based tools, which include behavioral prompts, educational content, and individualized support, to DraftKings’ existing Responsible Gaming Center.
“Teaming up with Evive reinforces our commitment to responsible gaming by making additional tools and resources available that can be tailored to customers,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “By embedding this innovative platform within the DraftKings Responsible Gaming Center, we are giving customers more tools and resources to help them play responsibly on their own terms.”
Through its partnership with Evive, DraftKings aims to deliver timely interventions and accessible guidance tailored to each player’s behavior and needs. Evive’s platform, developed in collaboration with clinical experts and individuals with lived experience, focuses on early detection of risky play patterns and providing users with resources to maintain healthy gaming habits.
The integration enhances DraftKings’ existing responsible gaming toolkit, which already includes features such as deposit and spending limits, playtime tracking, and real-time activity alerts. There is the My Stat Sheet feature at DraftKings, allowing users to monitor their progress.
DraftKings has also removed credit cards as payment options, so players are unable to deposit money through credit, which is another helpful move for responsible gaming.
Together, these measures are designed to empower players to make informed decisions while enjoying a secure and transparent gaming experience. This cements DraftKings’ reputation as a leader in promoting responsible gambling standards across the U.S. market.
DraftKings’ partnership with Evive reflects a broader shift in the online gaming industry toward proactive, technology-driven approaches to player protection. As competition grows among operators, responsible gaming initiatives have become a key differentiator, with companies investing in data analytics and behavioral insights to identify risks before they escalate.
The collaboration with Evive also underscores a growing recognition across the gaming sector that player well-being and business sustainability go hand-in-hand. Regulators and advocacy groups have increasingly emphasized the need for operators to take a more active role in harm prevention rather than relying solely on user self-exclusion or voluntary limits.
DraftKings’ adoption of Evive’s tools, combined with measures such as removing credit card deposits and enhancing transparency through its “My Stat Sheet,” signals a commitment to shaping industry best practices for responsible gaming in the digital era.
DraftKings’ collaboration with Evive could influence how other major operators approach responsible gaming in the years ahead. As regulatory scrutiny intensifies across U.S. states and abroad, gaming companies are being pushed to integrate more robust safeguards into their platforms. Initiatives like this one demonstrate that responsible gaming is evolving from a compliance requirement into a central component of brand identity and customer trust.
The integration of behavioral health technology represents a next step in the evolution of online sports betting oversight, combining real-time data with personalized design. By emphasizing prevention, education, and transparency, DraftKings and Evive are helping to set a higher bar for player care.
Their approach could shape future regulatory frameworks, encouraging other operators to adopt similar evidence-based tools and fostering a more sustainable, ethical gaming ecosystem.
