FanDuel Group and GeoComply have announced a multi-year renewal of their partnership. It’s a partnership of an industry leader in iGaming and geolocation. The two parties have worked with each other for 13 years now. The goal is for FanDuel to continue to provide enhanced consumer protections for its users.
FanDuel utilizes GeoComply’s industry-leading tools in identity verification and fraud prevention. GeoComply helps FanDuel make sure that any signups are eligible when it comes to geolocation technology.
FanDuel President Christian Genetski stated that, “Our focus has always been on delivering a great customer experience while operating with the highest standards of integrity and compliance.
GeoComply CEO discussed how the two parties have grown together, highlighting their “fraud and abuse detection, frictionless authentication, and market insights” to help build a platform that emphasizes integrity and safety, meeting compliance standards.
With the partnership, GeoComply will provide engineers to FanDuel’s team to help enhance their use of geolocation, player behavioral signals, and fraud detection.
As the busiest part of the sports calendar begins with the NFL season starting, GeoComply is even more essential. The company has dealt with billions of player checks for FanDuel with 99.7% pass rates. This partnership continues to position FanDuel as one of the leaders in the iGaming industry.
FanDuel isn’t the only operator that utilizes GeoComply to create a safe experience for users while also maintaining integrity by ensuring that they meet compliance standards.
Other operators that use GeoComply for geolocation tools include the following:
FanDuel’s decision to renew its partnership with GeoComply comes at a time when it’s faced scrutiny in the industry, particularly with responsible gaming and its VIP program. Recently, they faced a lawsuit over a Bryce Harper video that was given to one of its VIP users to entice them to place more wagers.
In response, FanDuel defended its VIP program, stating that members have to pass screening before being invited, ensuring they’re in good standing. They also have additional safeguards, with trained account managers looking at player activity. The company insisted that employees tasked with managing VIP users are not compensated based on a player’s wagering activity.
Against this backdrop, it’s essential for FanDuel to continue to maintain enhanced consumer protection measures, which is why their extended partnership with GeoComply is important.
In addition to its partnership with GeoComply, FanDuel also has prioritized responsible gaming with other tools, such as its “Play with a Plan” program. Introduced earlier this year, “Play with a Plan” helps players evaluate their gaming habits to keep themselves in check.
The program encourages them to use FanDuel’s other responsible gaming tools, including “My Spend,” which gives players insights into their betting activity.
Together with GeoComply, these tools help FanDuel to continue to operate as an industry leader in responsible gaming.
