The wait is finally over for FanDuel Casino players as the operator announced the launch of FanDuel Casino Rewards Club. It’s available in New Jersey, Pennsylvania, Michigan, and West Virginia – states where real money online casinos are legal.
According to the press release, Rewards Club clearly outlines what players earn at every tier and prioritizes transparency so players can easily see the connection between their level and the value they receive. Players earn points for every real-money dollar they spend, unlocking higher levels each month that deliver increasingly valuable rewards. Perks include between 5% and 25% weekly bonus back offers, exclusive reward boxes, and birthday bonuses.
Andrew Gradwell, FanDuel’s Senior Vice President of Casino Product, said: “We’re committed to delivering a thrilling experience. The program is designed to elevate the player experience – enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”
Unlike rewards programs available at some land-based casinos, FanDuel took the simple approach with its five levels. The first four are numbered by level number while the top tier is VIP Rewards. The table below breaks down the differences between Level 1 and VIP. All lower-level perks are offered at higher tiers.
| Level | Points Needed to Unlock | Perks |
|---|---|---|
| 1 | Always unlocked | General promos Reward machine Birthday bonus |
| 2 | 3,000 | Weekly 5% bonus back
Level 2 exclusive promos |
| 3 | 15,000 | Weekly 10% bonus back Exclusive reward boxes Level 3 exclusive promos |
| 4 | 42,000 | Weekly 15% bonus back Level 4 exclusive promos High-stakes leaderboards |
| VIP | Invite only | Weekly 25% bonus back VIP exclusive promos Dedicated account manager Early access to new games Exclusive VIP events Suite access for events |
Competitors DraftKings (Dynasty Rewards), Caesars Palace (Caesars Rewards), BetMGM (MGM Rewards), Fanatics (FanCash), and Hard Rock Bet (Unity Rewards) all offer player reward programs. So it only makes sense for FanDuel, the top revenue generator in New Jersey and Michigan, to create a players’ club of its own. In the Garden State, FanDuel Casino has generated nearly $416 million in revenue through August.
In addition to its Rewards Club, FanDuel Casino continues to heavily promote its brand through its “Calling All Thrillionaires” campaign. The marketing concept showcases how FanDuel Casino is for people who love thrills. Thrillionaires, Assemble! and Shopping for Thrills are currently airing. Serving Up Thrills will debut during the holiday season.
“At FanDuel Casino, we know that thrill comes from anticipating the win,” Daniele Phillips, FanDuel’s vice president of marketing, said. “The latest chapter of ‘Calling All Thrillionaires’ brings the thrill of anticipation to life through Rewards Club.
“The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
