PLAYSTUDIOS is set to launch its own sweepstakes casino in the United States by the end of 2025. This was confirmed by CEO Andrew Pascal during the 2025 Q2 earnings call earlier this month. The expectation is that PLAY Studios will be available in eligible states nationwide.
PLAYSTUDIOS is a provider that focuses on free-to-play games catered to social casinos. They decided to shift to a sweepstakes casino to capitalize on a growing market.
Founded in 2011, the company started with a game called myVEGAS on Facebook, which enabled users to earn virtual chips and redeem them for real-world rewards. Their games are now available across three continents: North America, Europe, and Asia.
With dozens of new social casinos becoming available in recent months, the sweepstakes space has become saturated. New operators like PLAYSTUDIOS seek to differentiate the competition.
CEO Andrew Pascal explained that PLAYSTUDIOS can stand out from competitors through their “proprietary games.” As an experienced game provider, this will enable the company to provide exclusive titles not available elsewhere.
This has been one of the main selling points of other sweepstakes casinos like Stake.us and High 5, so the hope for PLAYSTUDIOS is that they can similarly leverage their position as a games provider.
Here is a full list of games currently provided by PLAYSTUDIOS, mostly either owned by the company itself or by mobile game company Brainium. It purchased Brainium in 2021, allowing them to offer their games as well. These games are available on the PLAYSTORE website, mobile app, or Facebook.
The most popular game up until now has been myVEGAS Slots, which was the first big hit from PLAYSTUDIOS back in 2012, which earned over 10 million downloads on Google Play. The company’s hope is that successful exclusives like myVEGAS Slots will attract users to their upcoming sweepstakes casino.
Throughout the years as a game provider, PLAYSTUDIOS has combined social casino games with real-world rewards through playAWARDS. This loyalty platform has connected its users with hospitality, entertainment, travel, and retail brands. Players could get perks like hotel stays, dining vouchers, and event tickets.
As PLAYSTUDIOS ventures into the sweepstakes casino space, playAWARDS can be incorporated into this platform. This could be a key differentiator for the sweepstakes casino, especially if they can maintain partnerships to continue to offer previous awards.
Other sweepstakes casinos only give players the option to redeem Sweeps Coins for real money prizes, gift cards, or cryptocurrency. However, if PLAYSTUDIOS can provide hotel accommodations and other lifestyle rewards, it can stand out in a crowded pack.
