NFL fans already use X to follow breaking injury news, coaching updates, and other developments throughout the season. Now, they’ll have access to official game statistics on the same platform. Genius Sports announced a partnership with X on Thursday, October 15, bringing real-time NFL data to the social media platform’s NFL Gametime feature. This gives users access to live scores and play-by-play information alongside the news and commentary they already follow. For NFL bettors, having that information in one place could make it easier to keep up with developments before and during games.
NFL Gametime is a dedicated football feed on X that appears alongside the platform’s For You and Following tabs. The feature combines scores, highlights, news, and commentary from reporters and content creators. Genius Sports is now supplying the official NFL data behind its live game updates.
That means users can follow a game while checking statistics and reading reactions to what’s happening on the field. For example, someone following a Sunday afternoon matchup can monitor the score, see updates from individual plays, and follow discussions about a team’s performance without constantly switching between apps.
Genius Sports supplies the NFL’s official real-time play-by-play statistics and Next Gen Stats data. Its information provides the foundation for the new integration. The partnership also builds on X’s existing relationship with the NFL, which has lasted more than a decade.
X has become a useful resource for bettors trying to stay ahead of NFL news. Beat reporters frequently share injury updates, while national insiders provide information about player usage. Coaching press conferences are another valuable source, particularly when discussing how teams plan to use certain players.
That information can influence betting decisions. For example, if a coach indicates that a running back will have a reduced workload because of an injury, bettors might reconsider that player’s rushing-yard prop.
These updates often appear on X before bettors have had a chance to review the latest statistics elsewhere. With Genius Sports providing official game data through NFL Gametime, users can follow those developments alongside live statistics.
Genius Sports has worked with the NFL since 2021, providing official league data to sportsbooks, broadcasters, and other media companies. The company holds exclusive rights to distribute the NFL’s official real-time play-by-play statistics and Next Gen Stats information.
That data is valuable to sportsbooks because accurate, timely updates help support betting markets, particularly during live games. However, the partnership with X shows how Genius Sports is also expanding beyond traditional betting apps.
The agreement comes during a period of growth for Genius Sports. Earlier this year, the company exceeded expectations in Q2, reflecting continued demand for its sports data and technology services. Adding X as a distribution partner gives Genius Sports another way to reach NFL audiences throughout the season.
