Ole Miss Opens Center on Collegiate Gambling to Target Student Sports Betting Risks

Frank Ammirante
Last Updated on Fri Mar 27 2026
Reviewed By Paul Skidmore
University of Mississippi
Key Points
  • Ole Miss launches first center focused on student gambling behavior
  • Initiative combines research, prevention, and policy
  • Rising sports betting access increases urgency for early awareness efforts

The University of Mississippi is taking a new step to address sports betting among students, opening a center to address this issue. This is a response to growing concerns about the impact of sports betting on young adults. It’s an initiative that reflects a broader effort within higher education to better understand and respond to these trends. By focusing on research and awareness, the program aims to shed light on student behavior and potential risks.

The University of Mississippi has launched a first-of-its-kind Center on Collegiate Gambling to better understand and respond to the growing presence of betting on college campuses. Approved by state higher education leaders, the center will examine a wide range of student behaviors, including sports betting.

Faculty across disciplines such as public health, social work, law, and education are collaborating to produce research that can inform prevention strategies, policy development, and campus-wide interventions.

The initiative also emphasizes student support, with plans to expand counseling services through specialized training and improved screening for problem gambling in health and wellness settings.

Early research tied to the effort found that a significant share of students have engaged in gambling, with a smaller but notable portion showing signs of problematic behavior. In response, this initiative acts as a broader campus plan that includes education, treatment pathways, and partnerships with other institutions.

The center will also host awareness events and academic conferences, positioning Ole Miss as a national leader in addressing collegiate gambling and its potential risks. This move could influence other universities to follow suit.

Why early action on student gambling matters

As sports betting becomes increasingly accessible through mobile apps and widespread legalization, colleges are facing growing pressure to address its impact on students. Without proactive intervention, the risk of problem gambling among young adults could escalate, especially since most are exposed to sports betting for the first time during their college years.

In addition to the easy access to sports betting, students have to deal with targeted advertising, which can make it difficult for them to recognize harmful patterns early.

By prioritizing research, prevention, and support, initiatives like this aim to intervene before casual behavior develops into something worse.

Raising awareness on campus not only helps students make informed decisions but also equips institutions to identify risks sooner. By normalizing awareness of sports betting risks with a center on campus, they can reduce stigma around seeking help.

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