Pragmatic Play has partnered with data provider OpticOdds to expand its player prop betting coverage across major U.S. sports leagues. The goal is to improve data accuracy and speed for operators offering player props. This reflects Pragmatic Play’s broader shift toward strengthening its presence in the regulated U.S. sports betting market.
“Our mission at OpticOdds is to equip operators with fast, reliable data for every market,” said Ryan Weinstock, Chief Commercial Officer at OpticOdds. “By partnering with Pragmatic Play Sports, we’re enabling a significantly broader selection of U.S. player prop markets, delivered through our comprehensive feeds.”
This partnership would enable Pragmatic Play to offer users more player props, making their platform more desirable for sports bettors. By integrating OpticOdds’ real-time data and pricing accuracy, Pragmatic Play can enhance its sportsbook offering with deeper market coverage and improved player engagement. The collaboration also underscores both companies’ commitment to innovation and data integrity within the growing U.S. sports betting landscape.
Gareth Crook, SVP of Sports at Pragmatic Play, echoed these sentiments, noting that the collaboration marks an important expansion of the company’s data capabilities. “This latest partnership with OpticOdds expands the wide range of data feed options available to our operators,” Crook said. “It reflects our ongoing investment in high-quality data solutions that elevate the overall betting experience and position Pragmatic Play as a leader in U.S. sports coverage.”
This partnership is expected to have the greatest impact in the live betting space, where speed, accuracy, and data reliability are essential. OpticOdds’ real-time data feeds will allow Pragmatic Play to deliver up-to-the-second player prop updates, ensuring that odds reflect in-game developments instantly. This level of responsiveness gives bettors more confidence when placing wagers during live events and allows operators to offer a smoother, more dynamic experience.
Betting on in-game player props is relatively new to the sports betting world, so precision can set Pragmatic Play apart from competitors. One of the flaws with in-game wagering, especially on player props, is how options are frequently locked. By enhancing its data, Pragmatic Play aims to resolve this issue.
Pragmatic Play, based in Gibraltar, continues to strengthen its position within the U.S. gaming landscape as part of a broader global expansion strategy.
Its growing network of partners includes major international operators such as bet365, Caesars Digital, Flutter, Galaxy Gaming, SPIN, and BET99, all of which help solidify Pragmatic Play’s reputation as a trusted content and platform provider.
With the addition of new U.S.-focused collaborations like OpticOdds, Pragmatic Play is positioning itself as a leading supplier in the evolving American market. This comes after Pragmatic Play exited the U.S. sweepstakes space, reflecting a shifting strategy that focuses on regulated sports betting.
