White Hat Studios, a leading online gaming content provider, has entered the U.S. land-based casino market through a partnership with Gaming Arts, a supplier of casino gaming technology. This marks the company’s first expansion into physical casinos, moving beyond its digital platforms.
White Hat is among the top three U.S. online gaming providers by gross gaming revenue. It offers over 150 games, licensed in all seven U.S. states with regulated online gaming. It received the top new supplier award at the 2025 EKG Slot Awards, reflecting its industry standing.
The new partnership will distribute White Hat’s online content to casino floors starting in 2025.
The agreement enables White Hat Studios to supply games to Gaming Arts’ network of U.S. casino partners. It also allows select Gaming Arts’ land-based games to launch on White Hat’s online platforms. This omnichannel approach integrates online and retail gaming for a consistent player experience.
Greg Colella, Gaming Arts’ Chief Product Officer, noted that White Hat’s content performs well across multiple states. This follows White Hat’s agreements to provide its Player Account Management platform to Potawatomi Casino Hotel in Wisconsin and Desert Diamond Casinos in Arizona.
The partnership supports both companies’ growth in the expanding U.S. gaming market. CEO Andy Whitworth described the partnership as a significant milestone, aimed at delivering quality content to casinos and expanding White Hat’s U.S. presence.
The U.S. online gaming market is projected to reach $103 billion in 2025 and several online gaming providers are entering the land-based casino sector.
Thus, the partnership with Gaming Arts’ casino network increases White Hat’s chances to grab a larger market share by positioning White Hat to compete with established casino operators while maintaining its online gaming expertise.
White Hat’s strategy also integrates digital and retail gaming to align with industry trends. The company designs games based on player data to meet market demands, separating themselves from competitors that are order-of-the-shelf-type providers.
The partnership equips Gaming Arts’ casino partners with modern content comparable to online platforms. With access to White Hat’s game portfolio, they diversify their slot offering to US players. As part of this offering, White Hat offers a unique progressive jackpot system that includes over 40 games.
White Hat’s game development draws on its experience with operators like DraftKings and BetMGM. Players can access White Hat’s games in both online and retail casino environments, broadening gaming options for players within Gaming Art’s casino network across the U.S..
White Hat Studio launched in 2021, and its presence in online operations and land-based casinos positions continues to show growth. This expansion in collaboration with Gaming Arts integrates online and retail gaming, marking a new phase for the company.
With the new partnership in place and additional game releases planned to debut in late 2025, the company is in a good position to become a significant U.S. gaming provider.
