WOW Vegas is one of the premier US sweepstakes casinos and from my experience, it is one of the only sites to have a brand ambassador. That happens to be none other than the incredible Paris Hilton.
In this article, I’m taking a look at the WOW Vegas Paris Hilton connection and what her awesome celebrity status and personality brings to the site. This includes a look at the promotional material, special site features, plus info on how to get signed up if you want to get in on the action.
WOW Vegas has been around for some time now, but in January 2024 they decided to make the move and join forces with one of the most recognizable celebrities in the world – Paris Hilton. She became their brand ambassador and from my experience, this did wonders for the sweepstakes casino and helped take it to new heights.
Her savvy knack for business and alluring personality have raised the bar for WOW Vegas and made it one of the premier sweepstakes casinos in the US. Below, I’ve outlined how this brand partnership has worked, and the different ways that Paris has become an integral part of the WOW Vegas Casino.
I love a good promotional video and one of the first things I noticed about the WOW Vegas Paris Hilton partnership was the incredible marketing material they made. It looked like no expense was spared as Paris created a series of promotional videos for WOW Vegas at none other than the legendary Universal Studios in Hollywood.
You can check out the videos on their YouTube channel and the website and I think the quality is immaculate. Paris does a brilliant job and really gives you a feel for the glitz and glam of this sweepstakes casino, and the awesome features it has.
If you follow Paris Hilton on any of her socials you will also notice that she promotes the site via X, Facebook, and Instagram. There’s not a ton of posts, and it seems like there was an initial surge when the brand partnership was first created. But still, I think she makes a fantastic impression and like the promotional videos, really gets across the high-quality nature of WOW Vegas and the potential for things like jackpot prizes you can get.
There used to be a range of slot tournaments and the Paris Super 6 feature which was a slot tournament with 6 specific games you could play, but recently when using the WOW Vegas mobile app, I’ve not been able to see it anymore. Nonetheless, there is an awesome feature that blossomed from the WOW Vegas Paris Hilton partnership, and that’s free bingo!
There is a free WOW Vegas bingo game that runs every 15 minutes, and from my experience this is available 24/7. The game is free to enter which is a big draw, and everyone has the chance of getting the main prize pool of 10 Sweeps Coins! This is easily THE best free bingo offer I’ve ever seen at a sweepstakes casino, and the fact that it runs every 15 minutes is staggering.
Aside from the special features like bingo and off-site promotional material, you can see Paris on virtually every WOW Vegas page! The web developers have done an excellent job of integrating the partnership into the site and I love the quality of the images. It’s not over-the-top though and I like that while she is still clearly visible, there’s a subtlety to the images – for example, you can see Paris on various header thumbnail images promoting the different features like the discounted WOW Coin packages and daily wheel spins.
I think the Paris x WOW Vegas partnership works fantastically, and it definitely pushes the brand forward. BUT, I also think that aside from that, this sweepstakes casino has a lot to offer. To show you what else you can do here and how the site works, I’ve given some tips on creating an account, and getting WOW Coin and Sweeps Coin promotions.
If you want to enjoy the 1,400+ casino-style games that WOW Vegas has, you need to create an account! When you click on the site, you’ll get taken to a landing page which has an awesome image of Paris. I registered years ago, but the process should still be as follows:
If you want to speed things up, you can also use your Google or Facebook account to register. Once you’ve made your profile, I recommend completing the full ID verification check as this means you will be able to make SC cash prize redemptions when you have at least 100 SC and have played with any bonus SC at least once. The ID verification involves submitting a live photo ID and selfie – it’s a one-time thing and once you’re approved, it’s done.
While there aren’t any WOW Vegas real money transactions, there are promotions that give you free WOW Coins and Sweeps Coins which are the two virtual currencies used here. Below, you can see a range of promos you can get, including a brilliant welcome offer, and an existing player bonus that’s claimable every 24 hours:
| Promotion | What you get |
|---|---|
| Welcome bonus | When you register you get 250,000 WOW Coins and 5 Sweeps Coins. After that, you get an increased daily login bonus that gives you a total of 250,000 WOW Coins and 5 Sweeps Coins spread across the first three days. |
| Daily login bonus | If you purchase at least one GC package in the last 7 days, you get a Lucky Key, which you use to unlock 7 days of daily login wheel spins which give you GC and SC prizes. |
| Mail-in bonus | Send off postcards with specific details and you can get 3 SC for each request. You can find full instructions on the WOW Vegas Alternative Method Of Entry page. |
I’m a big fan of this partnership and I think WOW Vegas and Paris Hilton just fit great together. BUT, I also still think that there could be room for improvement, particularly in the activity and promotion side of things. This is reflected in the below pros and cons:
Over 1,200 slots and live dealer titles. Major gaming studios represented. Claim a generous exclusive welcome offer. Playthrough: 1x Bonus. T&Cs and 21+ apply
The WOW Vegas Paris Hilton partnership definitely works. I’ve not seen any other US sweepstakes casino do something like this and from my experience, I think it’s worked to only improve the site’s brand image, and give it a higher-quality feel. I do think that after the initial brand ambassador announcement, things have slowed down a little, but she remains an integral part of the site and I think her celebrity status and knack for awesome marketing are only positives for WOW Vegas.
If you want to see what all the fuss is about and get in on the action, all you need to do is click a link or banner we have here and sign up. Remember that when you sign up, there’s an epic welcome bonus waiting for you of 250,000 WOW Coins and 5 Sweeps Coins, plus an enhanced daily login bonus for your first three days of activity!
No. As far as I can see, WOW Vegas is owned and operated by MW Services Limited which is a registered company based in Gibraltar. Paris Hilton has no part of that company and simply works as a brand ambassador for the sweepstakes casino.
She is a brand ambassador for WOW Vegas! This involves promoting the site via her social media channels, creating on-site and off-site marketing material such as videos, and also allowing her likeness to be used on the site.
WOW Vegas is available to US residents, over 18, who do NOT live in Washington, Nevada, Idaho, Michigan, Montana, or Connecticut. It is not available to anyone who lives outside the US.
There is a special free bingo game that is part of the Paris x WOW Vegas partnership. This is run every 15 minutes and any WOW Vegas customer can play for free. You have the chance of getting a share of the 10 Sweeps Coin prize pool.
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