The Sports Fella, Now Sponsored By Crappy Beer

Tommy CraggsTommy Craggs|published: Sun 13th September, 12:00 2009

Simmons' NFL picks column now features "The Miller Lite Great Call of the Week." ESPN.com's editor explains the product placement thusly: " Bill Simmons is the shiniest object we can offer." Next up: TMQ's Mercedes-Benz Anti-Semitic Rant of the Week. [ Slate]

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