ABC/Disney Previews Indy 500 With Creepy BDSM/Milk-Themed Intro

We're gonna assume this is some kind of viral marketing by dairy farmers, but after watching this I think I'm switching to Silk for good.

Seriously, what the fuck? Is this necessary? What is this? This is gross. Nobody wants to see this on a Sunday morning, ABC/Disney. The bondage stuff aside, what is this video fetishizing? Milk and violent crashes. Am I missing some kind of X-Men tie-in?

[ABC]