Caitlin Clark helps WNBA obliterate previous draft viewership mark

Field Level Media|published: Tue 16th April, 18:19 2024

Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after she is selected with the number one overall pick to the Indiana Fever in the 2024 WNBA Draft at Brooklyn Academy of Music. credits: Brad Penner-USA TODAY Sports

The Caitlin Clark experience delivered another television milestone as ESPN's coverage of the WNBA draft on Monday night averaged a record 2.45 million viewers.

Clark was selected No. 1 overall by the Indiana Fever and ESPN made sure she was involved throughout the festivities to keep people interested.

The audience was more than four times as many viewers when compared to the 2023 draft, which drew 572,000. The previous draft record was 601,000 in 2004 when UConn's Diana Taurasi went No. 1 overall.

Monday's viewership was the highest for any WNBA telecast since 2000, when NBC averaged 2.74 million viewers for a Memorial Day contest between the New York Liberty and now-defunct Houston Comets.

The reason for such a high audience on Monday was Clark, a generational player from Iowa who has brought thousands of new fans to the sport.

Clark and Iowa played against South Carolina in this year's NCAA women's championship game and the telecast on ESPN averaged a record 18.7 million viewers.

—Field Level Media