Colin Cowherd's And Jason Whitlock's All Takes Matter Is Going To Be A Goddamn Hour Long

The world is already aware that Colin Cowherd and Jason Whitlock will team up for their new Fox Sports 1 show but no one was prepared for it to be a full hour at 6 p.m.

Fox Sports announced in a press release today that All Takes Matter will debut on June 13. The first paragraph, which doesn’t make sense, is best read in the voice of Don LaFontaine:

In an ever-evolving sports-media landscape where retweets are not endorsements and consensus opinions drive the conversation, FS1 goes against the grain, inviting you to join Colin Cowherd and Jason Whitlock, to [All Takes Matter].

In a world ... where people occasionally agree on topics, two repellent loudmouths are here to change the game and hear both sides for an entire hour. Jamie Horowitz should have just plugged in the phrase “Embrace Debate” somewhere. ESPN probably wouldn’t have made a fuss over it.

Here is a lie from executive VP of content and original programming Charlie Dixon:

“We have seen a dynamic chemistry between Colin and Jason, both in their appearances together on THE HERD and in our test runs, and we think this is an excellent format that suits both of their respective strengths,” Dixon said. “They see sports through very different lenses and they don’t always agree. It’s the difference of perspective that we think will make [All Takes Matter] entertaining and thought-provoking to the viewer.”

There will be segments:

The show leads off covering the biggest news and headlines each day, while additional segments include “Read Between The Lines,” where contributors present the day’s most provocative stories from different angles, a one-on-one interview portion in which Whitlock discusses and debates a range of topics with a guest athlete or newsmaker, and a “Good Bet/Bad Bet” feature for Cowherd and Whitlock to address daily stories with a gambling twist, among others. Additional regular contributors to the show have yet to be announced.

Pardon the Interruption doesn’t get a full hour. Around the Horn, which features four panelists—five people if you include host Tony Reali—doesn’t get a full hour. Fox Sports is giving these two an hour on the schedule, though.

One area where the program is gaining traction is social media, where some are harshly criticizing the All Takes Matter name, while others have a more supportive reaction. A Fox Sports spokesperson did not respond to a request for comment on the ongoing controversy over the program’s title.