Cuban Still Under Illusion That Someone's Listening

In yet another of his ranting, "I know how best to market the NBA because I got lucky during the dot-com boom" posts, Dallas Mavericks owner Mark Cuban babbles on endlessly on how the NBA should market itself. He doesn't have any major ideas — other than the usual "let's put a team in Vegas" and "stop doing so many nods to the past."

The real highlight, however:

understand why the NBA wants to bring in the legends of the game. That s what the focus groups said. That older potential viewers missed the legends of the NBA. Well, beyond the fact that 18-34 is the coveted demographic for our TV partners, to paraphrase Rick Pitino "Larry Bird, Dr J, Magic Johnson and Michael Jordon aren t playing in an NBA game anytime soon."

That might be a good point. Though, uh, that one guy ... it's spelled J-O-R-D-A-N.

Thoughts Going Into Game Five [Blog Maverick]