Finally, A Way To Encourage Americans To Watch Soccer

Tired of watching all your soccer matches on regular, boring sports stations, with "highlights" and "scores" and "information?" Our Italian friends have just the solution for you.

Italy's Serie A team Fiorentina recently put up the rights to broadcast some of their games up for open bidding. And a porn station won.

A milestone was reached last week in Italy when ContoTV, a hardcore porn channel, outbid other broadcasters to secure the rights to show Fiorentina's UEFA Cup first-round tie against Groningen on September 20. Just a publicity stunt? Probably, although ContoTV executives describe it as an attempt to offer their viewers "something different."

You're listening, MLS, right? Right?

Another Reason To Pay For Porn Channels [Shakedown Sports]