How FJM Ended Up In SI

If you're one of those people left who regularly reads Sports Illustrated, you might have noticed an unusual byline in the "Scorecard" section this week: Ken Tremendous. That's a fake name, representing an anonymous blog. One of the best, actually: The great Fire Joe Morgan. How did this happen?

Turns out, media reporter Richard Deitsch — with whom, in the interest of full disclosure, we once shared a drink ourselves — is a big fan of FJM and set up the whole deal. It was an excellent column by an excellent writer ... in Sports Illustrated, of all places!

ecause FJM occasionally takes other media outlets to task besides the ones that pay a salary to Morgan, Tremendous decided to donate the money SI paid him to the Jimmy Fund "so we don't feel monetarily indebted to a potential source of material." Tremendous jokes that the fact that he got to write for SI while his friends continue to toil away at FJM has created a "post-Yoko Beatles type situation." But he thinks that the fact that the magazine deigned to include his site's URL at the end of his column will ultimately help them all. "I would imagine that we will [see an uptick in traffic]," he tells Gelf, "but that it will be gradual, over the next week to ten years."

We find it incredibly admirable that Tremendous gave his pay for the piece to The Jimmy Fund; uh, we don't do that.

Getting The Call Up [Gelf Magazine]