That Angelina Jolie-produced movie about Olympic runner and World War II P.O.W. Louis Zamperini comes out on Blu-ray today. Know how we know? The totally organic announcements from a whole mess of athletes (as noticed by Dave Lozo):

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Love that "#ad" hashtag. It's actually about ethics on Prince Amukamara's timeline!

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But the best one goes to WWE's Mark Henry, whose brandtweet inexplicably came with an attached selfie.