NFL ratings soar 24 percent for Amazon's 'TNF' slate

Field Level Media|published: Wed 3rd January, 16:08 2024

Dec 21, 2023; Inglewood, California, USA; Thursday Night Football Amazon Prime play-by-play announcer Al Michaels during the game between the Los Angeles Rams and the New Orleans Saints at SoFi Stadium. credits: Kirby Lee-USA TODAY Sports

In its second season as the exclusive streaming platform for the NFL's "Thursday Night Football" broadcasts, Amazon saw a 24 percent gain in viewership in 2023 over its first season.

In 2022, Amazon drew an average of 9.58 million viewers for "TNF," but that number elevated significantly to 11.86 million viewers this season.

In comparison, Fox and the NFL Network drew 16.2 million viewers for Thursday night games in 2021. CBS, NBC and Fox on Sundays, along with ESPN/ABC on Mondays, draw more than 20 million viewers weekly.

Though streaming is thought to be more popular with younger people, Amazon's overall audience - a 14 percent increase from 2022 — grew at a higher rate than the 18-34 demographic for "TNF."

—Field Level Media