Packers-49ers projected to set 30-year U.S. broadcast mark

Field Level Media|published: Mon 22nd January, 13:45 2024

San Francisco 49ers running back Christian McCaffrey (23) scores a touchdown on a 39-yard run during the third quarter of their NFC divisional playoff game Saturday, January 20, 2024 at Levi Stadium in Santa Clara, California. The San Francisco 49ers beat the Green Bay Packers 24-21. credits: Mark Hoffman / Milwaukee Journal Sentinel / USA TODAY NETWORK

The primetime Green Bay Packers- San Francisco 49ers divisional playoff game is projected to be the most-watched Saturday telecast on any U.S. network since the 1994 Winter Olympics, Front Office Sports reported Monday.

An average of 37.5 million viewers watched San Francisco rally for a 24-21 victory against Green Bay on Fox Sports, making it that network's most-watched Saturday telecast in its 37-year history.

The popularity of the two franchises helped to make it the most-watched Saturday NFL divisional game ever, with a 31 percent increase over last season's meeting between the Philadelphia Eagles and New York Giants.

Viewership data from Saturday's earlier game that saw the Baltimore Ravens defeat the Houston Texans has not yet been released.

—Field Level Media

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