Scoop Jackson, Multimedia Superstar

In case you missed it last week, The Four Letter Word That Is ESPN announced the creation of a new reality TV program, based largely off the "success" of its "Madden Nation" program. That featured a bunch of dopey guys playing Madden 2007 against each other and, as far as we can remember anyway, had no host. The new show, called "NBA Live: Bring It Home," has the same concept, but they've signed themselves up a host whose name you might recognize.

NBA LIVE: BRING IT HOME, hosted by ESPN.com Page 2 columnist Scoop Jackson, is a reality-competition series that brings the EA Sports videogame NBA LIVE 07 to television. Over the course of six episodes, eight of the world's best NBA LIVE gamers will advance through the tournament as they try to win home court advantage by winning NBA LIVE 07 games and coaching NBA players to win online games against other NBA players. Players who win home court advantage will play on their own turf flanked by their family and friends. At the finale held on the home court of the National Champion Miami Heat the winner will take home $100,000.

As Scoop himself will tell you — or already has told you — the show's importance, with him as host, could be "bigger than ESPN." Considering how enthralling the concept of "Madden Nation" was — watching other people play video games — we certainly can't wait for this one. Really.

Scoop Jackson, Coming Soon To a Television Near You! (Not a Joke!) [The Big Lead] Scoop Jackson's Look Back [Deadspin]